Emaar Properties is one of Dubai’s biggest real estate developers — the company behind Burj Khalifa, Dubai Mall, and large master-planned communities across the city. Its reputation is strong, but recent launches reflect both the opportunities and challenges of Dubai’s property market in
Emaar Marèva at The Oasis – Lagoon-Focused Villa Living
What It Is
Emaar Marèva at The Oasis is a new luxury villa Project within The Oasis community by Emaar, a large master-planned gated neighbourhood in Dubailand. The focus is on 4, 5, and 6-BR villas designed around swimmable lagoons, water channels, parks, and green space.Key Features
- Villa types: 4–6 bedroom stand-alone homes with spacious layouts.
- Price point: Starting from roughly AED 13.47 million and up indicating premium location.
- Completion: Targeting around February 2030 (typical long off-plan schedule).
- Lifestyle: Homes by lagoon with pools, walking and cycling paths, parks, play areas, and community spaces.
Reality Check
- Off-plan risk: This is primarily an off-plan project with handover years away ,so value and timing depend on Dubai’s broader market and execution.
- Exclusive but expensive: Pricing and low density make suitability generally for high-end users or long-term investors, not short-term buyers.
- Infrastructure still evolving: Although promoted as peaceful and luxurious, key community features like schools, shops, and transport links often take years to be fully ready.
Emaar Serro – Villa Focus in The Heights Country Club
What It Is
Emaar Serro is a new villa community inside The Heights Country Club & Wellness, another evolving Emaar neighbourhood. It’s geared toward family homes in a green, suburban living.Key Features
- Home types: 3, 4 & 5-bedroom villas with modern architecture and G+2 layouts (ground + two floors).
- Community : Wellness-focused with landscaped areas, parks, and a quieter environment than central Dubai.
- Completion: Targets around 2030 (longer-term off-plan).
- Freehold for foreigners: Villas are freehold meaning foreign nationals are eligible for full ownership.
Reality Check
- Location vs distance: The Heights Country Club is quiet and suburban, but getting around and accessing daily conveniences isn’t as easy as in central areas.
- Family-oriented, not urban luxury: Serro caters to the segment that wants space and community amenities over high-density luxury or high-end finishes.
Emaar Salva – Townhouse & Villa Living at The Heights
What It Is
Salva by Emaar is positioned as a townhouse and mid-sized villa collection within The Heights Country Club & Wellness. It’s targeted at families looking for modern, spacious homes with wellness integration.Reality Check
- Mid-range positioning: Salva tries to balance lifestyle with affordability relative to Dubai’s ultra-luxury villa offerings.
- Still off-plan: Like Serro and Marèva, this is off-plan mainly with completion years away — meaning pricing and returns are sensitive to market swings.
- Wellness branding: “Wellness-focused” is a trend in Dubai marketing; it often translates to parks and jogging paths, not medically certified health facilities.
General Observations About These Projects
Developer Strength
Emaar is reputable with a long track record that can provide peace of mind on delivery and quality.Off-Plan Risks
All three are primarily off-plan launches with handovers often years out. In Dubai, off-plan sales can be influenced by:- delivery delays,
- shifting economic conditions,
- infrastructure lagging behind marketing claims.
